01 / Avantis Pet · Ancestral × Smart

Ancestral Wisdom. Smart Execution.

Four botanicals known to European healers for centuries — quantified by modern veterinary science and built into every bite. A complete pet food that doesn't just nurture. It protects.

Distribute Avantis Pet → Meet the botanicals ↓
Dog in Mediterranean botanicals
Hero · Lagotto in
Mediterranean herbs
— pending upload —
Avantis Pet · Europe
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Step 01

Philosophy

From nature to science. Rooted in the idea that pets are family, not livestock.

Step 02

Ancestral wisdom

Inspired by herbal remedies used by Spanish shepherds and healers for centuries.

Step 03

Veterinary science

Quantified by European veterinarians into the A.N.I. Complex formulation.

Step 04

European execution

Produced in a top European facility with twin-screw extruders and EU standards.

02 / Why Avantis Pet exists

We saw an industrial void.
We answered with a personal vocation.

The pet food market of the early 2000s was a cold, industrial landscape where pets were treated like livestock. Driven by our belief that pets are family, we sought a commercial formula for change — creating nutrition with soul.

Cold industrial factory
Industrial factory
black & white
— pending upload —
Before
Tender pet care
Tender domestic
warmth · cat / pet
— pending upload —
Answer
Nutrition with soul. That was the brief. Everything we built since — the A.N.I. Complex, the four botanicals, the European production, the veterinary formulation — starts from that one decision.
European veterinarians in laboratory
Veterinarians in
laboratory · whiteboard
— pending upload —
A.N.I. research team
03 / The A.N.I. Complex

Where tradition became science.

We brought together European veterinarians — experts in clinical nutrition and phytotherapy — to transform ancestral herbal knowledge into a quantifiable, effective formula.

Their work produced the A.N.I. Complex — the balance in which each botanical acts as a precision component alongside vitamins, minerals and proteins. Not folklore in a bag. A system.

A.N.I. stands for
Avantis · Natural · Intelligent
Ancient botanical book with dog
Interlude · From the book to the bowl

Centuries of herbal knowledge — traced, tested, and folded into a daily bowl of food.

The Avantis heritage · Phytotherapy in nutrition
04 / The four botanical guardians

Four plants.
Active protection in every bite.

Four medicinal plants, each with an ancestral use, a scientific mechanism, and a measurable result. Present in every Avantis Pet recipe — not as marketing, as formulation.

Calendula botanical illustration
Calendula
botanical + molecular
illustration
N° 01 · Caléndula officinalis

Calendula

The Inflammatory Shield
Ancestral use
"Used to calm the skin and entrails."
Avantis science
Its flavonoids and mucilages create a protective film on the gastric mucosa, reducing digestive inflammation and supporting immune response from the gut.
The proof
Allows up to 90% nutrient absorption with greater suavity. Results in visibly smaller, firmer stools.
Thyme botanical illustration
Thyme
botanical + molecular
illustration
N° 02 · Thymus vulgaris

Thyme

The Internal Purifier
Ancestral use
"The antiseptic of the Spanish fields."
Avantis science
Its essential oils — thymol and carvacrol — act as natural carminatives and combat intestinal pathogens, supporting the microbiota that regulates roughly 80% of the immune system.
The proof
Prevents excessive fermentation. Significant reduction in gas and bloating compared to low-quality grain-heavy diets.
Dog-rose botanical illustration
Dog-rose
botanical + molecular
illustration
N° 03 · Rosa canina

Dog-rose

The Vitamin C Elixir
Ancestral use
"The wild fruit that restored strength."
Avantis science
One of nature's most potent sources of vitamin C. Acts as a booster during stress or growth, maximising collagen synthesis for joints and cartilage.
The proof
Provides a meaningful boost in natural defences and strengthens joint cartilage — proactively reducing the risk of dysplasia and arthritis.
Sage botanical illustration
Sage
botanical + molecular
illustration
N° 04 · Salvia officinalis

Sage

The Longevity Tonic
Ancestral use
"The plant that saves vitality."
Avantis science
Its antioxidants act as a cellular shield, neutralising free radicals to protect vital organs — heart, liver and pancreas — from oxidative stress.
The proof
Helps maintain an optimal body mass index, supports organ function, and contributes to delayed signs of aging.
05 / The paradigm shift

From nutrient-dense to
protective & efficient.

Avantis Pet moves beyond meeting nutritional minimums. Five systemic benefits powered by the A.N.I. Complex — a daily preventative system, not just food.

Strengthened immunity

Vitamins, selenium and botanicals reinforce natural defences.

Optimised digestion

Prebiotics plus calendula and thyme support absorption and gut comfort.

Systemic purification

Thyme's essential oils balance microbiota — the base of immune health.

Vital organ protection

Sage antioxidants shield heart, liver and pancreas from oxidative stress.

Joint & mobility

Dog-rose vitamin C maximises collagen synthesis for cartilage.

06 / The range

Seven formulas.
One philosophy.

Specialised recipes across the entire premium segment — from puppy to performance, sensitive to feline. Each built on the same A.N.I. Complex with the four botanical guardians.

6 Dogs 1 Cats A.N.I. in all
01 Dog · Puppy
Avantis Pet Puppy

Puppy

Chicken, vegetables & cereals
Growth formula · EPA + DHA · 3700 kcal/kg
02 Dog · Adult
Avantis Pet Original

Original

Chicken & rice
Adult dogs · Complete · 3400 kcal/kg
03 Dog · Sensitive
Avantis Pet Atlantic Fish

Atlantic Fish

Tuna & vegetables
Sensitive skin · Omega-rich
04 Dog · Small breed
Avantis Pet Mini

Mini

Ox, vegetables & cereals
Small breeds · Dental care · 3550 kcal/kg
05 Dog · Selective
Avantis Pet Gourmet

Gourmet

Lamb & rice
Selective eaters · Premium palatability · 3400 kcal/kg
06 Dog · Active
Avantis Pet Performance

Performance

Pork, chicken & ox
High-performance · Energy dense · 3750 kcal/kg
07 Cat · Adult
Avantis Pet Cats

Cats

Fish, chicken & cereals
Adult cats · Urinary care · Hairball control
— More coming
New formulas
in development

Coming 2026

Under development
Portfolio extensions
07 / The Avantis Effect

A smarter investment
in wellbeing.

Avantis Pet is not a marketing story — it's a performance story. Three measurable benefits that turn an informed pet owner into a loyal customer, and a loyal customer into your best repeat revenue line.

10–15% +
Measured

Ration efficiency

High digestibility means an Avantis bag lasts more days than a feed heavy in low-quality fillers. Better cost per day, better loyalty.

Up to ~40% −
Potential

Veterinary prevention

Proactive botanicals can help reduce seasonal vet visits, easing chronic-issue costs for owners who invest upfront in better nutrition.

Max +
Long-term

Active longevity

Protecting vital organs from a young age delays geriatric diseases, extending years of quality life. The ultimate owner story.

Indicative ranges based on veterinary formulation and high-digestibility modelling. Individual results vary.

Premium story.
Accessible price.

N° 01 · Positioning

Premium conversation.

The A.N.I. Complex and the four botanicals open a premium conversation with any retailer. And the price lets volume follow — for markets where specialty-tier brands stay out of reach.

N° 02 · Portfolio

Seven SKUs. One story.

Puppy, adult, sensitive, small breed, selective, performance, feline — the full premium segment under one coherent brand. Unified merchandising, unified margin.

N° 03 · Proof

Claims with mechanisms.

Every benefit tied to an ingredient and a documented mechanism. When a retailer or pet owner asks "why should I believe this?" — the answer is on the label, not the marketing.

Veterinary formulation
Developed by specialised vet team under EU standards.
EU production
Twin-screw extruders. Full traceability and export documentation ready.
Exclusive territory
One distributor per market. Investment protected.
Commercial support
Marketing, training, product development.
Sunset with dog and owner
Sunset silhouette
dog & owner
— pending upload —
08 / Join us

Join us in a new era
of pet nutrition.

Become our partner in delivering a brand that truly nurtures and protects. Territories granted on exclusivity — tell us your market and we come back with next steps.

Start the conversation →
Exclusive territory EU documentation Direct line